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Thoughts on business, technology and society. 

Random. Always original.

When companies march to the battlefield

When companies march to the battlefield

In todays business, strategies are formed in “war rooms” to “conquer” customers, using “battle cards” and “beating up” competition. While martial terminology can literally “rally the troops”, it also my lead to devastating side effects. As framing drives approaches, be mindful with language.

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Love the machine

Love the machine

Despite all hype, there is still fear around AI. Companies overcome this by sugarcoating AI with emotions. This changes the perception. It evokes sympathy, reduces complexity and gains a wider audience. Learn how.

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